Privacy Policy for Allbirdo

Last Updated: 2025.09.18

At Allbirdo (“we,” “us,” or “our”), we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.allbirdo.com, “Site”), purchase our products, or interact with our services (collectively, “Services”). By accessing or using our Services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect information about you to provide and improve our Services, process your orders, and communicate with you. The information we collect falls into two categories: personal information (information that identifies you individually) and non-personal information (information that does not identify you).

1.1 Personal Information

We may collect personal information from you when you:

  • Create an account on our Site;
  • Place an order for our products (e.g., shoes, flats, clothing);
  • Subscribe to our email newsletter or marketing communications;
  • Contact our customer service team (e.g., via email at [email protected]);
  • Participate in surveys, promotions, or other interactive features.

This personal information may include:

  • Full name;
  • Email address;
  • Mailing address (for order delivery);
  • Phone number;
  • Payment details (e.g., credit card information, which is processed by third-party payment providers—we do not store full payment card details);
  • Account credentials (e.g., username, password, which is encrypted for security);
  • Preferences (e.g., size preferences, style interests, communication preferences).

1.2 Non-Personal Information

We may also collect non-personal information that does not identify you, including:

  • Technical information about your device (e.g., device type, operating system, browser version, IP address);
  • Usage data (e.g., pages you visit on our Site, time spent on pages, links clicked, how you navigate our Site);
  • Aggregated data (e.g., trends in product purchases, geographic location of users, anonymized order statistics).

This information is collected automatically through cookies, web beacons, and other tracking technologies (see Section 3 for more details on cookies).

2. How We Use Your Information

We use your information for legitimate business purposes, including to:

  • Process and fulfill orders: Verify your identity, process payments, ship your products, and provide order updates (e.g., delivery confirmations).
  • Improve our Services: Analyze usage data to enhance our Site’s functionality, optimize product offerings (e.g., based on popular sizes or styles), and personalize your experience (e.g., recommending products you may like).
  • Communicate with you: Respond to your inquiries, provide customer support (via [email protected]), send order-related updates, and share marketing communications (e.g., newsletters, promotions, new product launches) if you have opted in to receive them.
  • Ensure security: Detect and prevent fraud, unauthorized access, or other misuse of our Services.
  • Comply with legal obligations: Fulfill tax, accounting, or regulatory requirements (e.g., retaining order records for legal compliance).

We will only use your personal information for the purposes stated in this Policy, unless we obtain your additional consent or are required by law to use it for other purposes.

3. Cookies and Tracking Technologies

We use cookies (small text files stored on your device) and similar tracking technologies (e.g., web beacons, pixels) to collect non-personal information and enhance your experience on our Site.

Types of Cookies We Use:

  • Necessary Cookies: Essential for the Site to function (e.g., remembering items in your cart, enabling account login). These cookies cannot be disabled.
  • Analytics Cookies: Help us understand how users interact with our Site (e.g., which pages are most visited, how long users stay on the Site). We use this data to improve our Site’s performance.
  • Marketing Cookies: Used to deliver personalized marketing content (e.g., showing you ads for our products on other websites) and measure the effectiveness of our marketing campaigns.

Managing Cookies:

You can control or disable cookies through your browser settings. However, disabling necessary cookies may affect the functionality of our Site (e.g., you may not be able to complete an order). For more information on how to manage cookies, visit your browser’s help center.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information with trusted third parties who assist us in providing our Services, subject to strict confidentiality agreements:

  • Payment processors: Companies like Stripe or PayPal that process your payment details securely (we do not store full payment card information).
  • Shipping and logistics providers: Companies like UPS or FedEx that deliver your orders (we share your mailing address and order details to facilitate delivery).
  • Marketing and analytics partners: Providers like Google Analytics or Mailchimp that help us analyze Site usage, send email communications, or run marketing campaigns (these partners are prohibited from using your information for their own purposes).
  • Legal and regulatory authorities: We may disclose your information if required by law (e.g., to comply with a subpoena, court order, or government request) or to protect our rights, property, or the safety of our users.

We may also share aggregated, non-personal information (e.g., “50% of our customers prefer merino wool shoes”) with third parties for market research or business purposes.

5. How We Protect Your Information

We implement reasonable technical, administrative, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

  • Encryption of sensitive data (e.g., account passwords, payment information) using industry-standard protocols (e.g., SSL/TLS);
  • Restricted access to personal information (only authorized employees and third-party partners with a legitimate need can access your data);
  • Regular security audits and updates to our systems to address potential vulnerabilities.

While we take steps to protect your information, no security measure is 100% foolproof. We cannot guarantee the absolute security of your data, and you assume some risk by sharing information online.

6. Your Rights Regarding Your Information

Depending on your location (e.g., if you are in the European Economic Area or California), you may have certain rights regarding your personal information under applicable privacy laws (e.g., GDPR, CCPA). These rights may include:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we update or correct inaccurate or incomplete personal information.
  • Deletion: Request that we delete your personal information (subject to legal or business obligations, e.g., retaining order records for tax purposes).
  • Opt-out: Opt out of receiving marketing communications (you can click the “unsubscribe” link in our emails or contact us at [email protected]).
  • Data portability: Request that we transfer your personal information to another service provider (where technically feasible).

To exercise these rights, please contact us at [email protected] with your request. We will respond to your request within a reasonable timeframe (as required by law).

7. Children’s Privacy

Our Services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information immediately. If you believe we have collected information from a child under 13, please contact us at [email protected].

8. Links to Third-Party Websites

Our Site may contain links to third-party websites (e.g., social media platforms, partner sites). This Privacy Policy does not apply to these third-party sites. We are not responsible for the privacy practices or content of these sites, and we encourage you to review their privacy policies before providing any information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the “Last Updated” date at the top of this Policy and post the revised version on our Site. We encourage you to review this Policy periodically to stay informed about how we protect your information.

Your continued use of our Services after the effective date of the revised Policy constitutes your acceptance of the changes.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us at:

Email: [email protected]

We will respond to your inquiry as soon as possible.